Using Testimonials – Effective or not?

First of all: What are testimonials and what is the aim of using them? The article ‘Using Testimonials to Boost Your Marketing Credibility’ gives us the answer on this question.

“Testimonials are quotes from satisfied customers that you share with the public. They can change opinions and garner trust from people that don’t know you. Testimonials add credibility to your business and product, and they can be included in all of your marketing materials, from newsletter printing pieces to flyers to business brochures.”

Direct Marketing

Let’s start with the question: “What is Direct Marketing?” I found the following definition in the Business Dictionary : “Contacting and influencing carefully chose prospects with means such as telemarketing and direct mail advertising.”

How to do Direct Marketing
But what I really wanted to know was how to do it and in which fields to use it. After some research I finally found a great article of Chris Walter called ‘Secrets Of Why Direct Mail Works’.

Apple iPhone marketing

Apple iPhone – a great success
Most people agree: The Apple iPhone marketing has been a great success. But what did Apple do in order to attract the interest of such an enormous mass of people? Was this only manageable by spending a lot of money in marketing?

Loyalty Marketing

Today, I want to present another marketing tool which nowadays is of high importance. A very interesting article treating this subject is ‘Loyalty marketing … because companies live or die by repeat business’ written by Nadji Tehrani.

Air Jordan Sports Marketing

You all know which shoes I’m gonna talking about, don’t you? Probably you do.

What we would have expected

I wanted to know how these shoes could have become such a success? This must have been a great marketing strategy, one could suppose. In order to find out in what it consists I researched it on the internet. And I found a surprising article titled ‘Air Jordan: The Best Sports Marketing Campaign Ever’ by Ben Weixlmann. This title seems to promise the discription of a clever, expensive and very well organized marketing strategy.

Product Placement

What is Product Placement?
At the top of this post you can see the placement of an Omega watch in a James Bond film. This kind of advertising is probably familiar to you. The Business Dictionary defines the Product Placement as “an advertising technique used by companies to subtly promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media”.

Guerilla Marketing

What is Guerilla Marketing?
According to Tom Richard in his article ‘Guerilla Marketing: 4 Ways To Generate More Traffic Next Week’ , Guerilla Marketing is an “unconventional marketing designed for low budgets and maximum impact”. The spectrum of different ideas in this field is nearly unlimited. If you want to have a more detailed definition of this marketing tool just click on http://tinyurl.com/7wtqcm.

What seemed really interesting to me concerning Tom Richard’s article is the fact that he describes in detail some important and widespread techniques in the domain of Guerrilla Marketing. This helps to get a concrete idea of this tool.

Viral Marketing

What is viral marketing?

As I want to work in marketing after having received my diploma I want to collect some information about different marketing tools. For the beginning I did some research on viral marketing. By doing so, I finally found this website http://tinyurl.com/5wojzt, including a post from Matt Peters.

The Bauhaus

Another interesting movement in the field of arts and design is the Bauhaus. The concept of combining fine arts and design is amazing and continues influencing contemporary artists and designers. Several studies on materials, color theory, and formal relationships are still used and taught today. When the Bauhaus school has been founded the idea of combining all arts was revolutionary.

Claude Monet

Last week I talked about dancing. Today, I want to talk about another interest of mine: Painting. In doing so, I want to concentrate on the impressionist Claude Monet. This has two reasons:

First, he is an important personage in the art history. It is one of his paintings, called ‘Impression: Sunrise’, which gave the name to a whole group of painters, the impressionists.